![]() People use it as a standalone text phrase in the same context of the image, with the understanding that the reader will get the reference. Still, that escalated quickly is also used outside the context of memes and GIFs. This macro is usually placed next to an outrageous text chain or a ridiculous set of images that feature a situation escalating suddenly. The typical usage deviates from the original quote in that it’s “Well, that escalated quickly” instead of “Boy, that escalated quickly.” The most popular version of the meme is a picture of Ron Burgundy from the scene the quote is taken from, with the not-so-faithful quote overlaid on top. This shot was taken in 1976.The phrase often appears in memes and GIFs.
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